Why the ALS Ice Bucket Challenge Worked

celebrity-ice-bucket-challenge1Many people are probably breathing a sigh of relief now that the Ice Bucket Challenge craze is finally dying down and their newsfeeds are no longer bombarded by friends, family, acquaintances, and even celebrities dumping ice water on their heads and swearing and/or acting like buffoons while doing it. Too many whiners were bitching about it and criticizing it, saying that it was pointless because no one was actually donating and they were just wasting water. Well guess what? Over $115 million doesn’t lie. And this particular illness could really use the money, considering it’s an uncommon disease.

One of the few things most people knew about ALS (which stands for amyotrophic lateral sclerosis) was that it’s commonly called Lou Gehrig’s disease, named after the famous IBC2Yankee first baseman whose life and career was cut short because of it. The disease rarely got any mention in the media, with the exception of Mark Wahlberg’s joke that he cracked about it in Ted when he tells Joel McHale that he hopes he gets it. Until recently, it has not received nearly enough attention and support, causing progress in finding treatments and hopefully a cure to stall because drug companies do not want to invest in a disease that they cannot make a hefty profit from. Unfortunately, this is the world we live in. It’s always about money. Fuck you, Gordon Gekko.

Maybe some of the degenerates who decided to freeze their asses off on camera didn’t actually donate any money, and granted, maybe the money they used to buy ice could’ve gone to the cause. But how much does a bag of ice cost anyway, like $2? What those crazy kids did do was post their shenanigans on social media, which was then seen by their Facebook friends, Twitter followers, etc., and of course the three or so people who were challenged specifically, prompting many of those people to donate. You see, this explosion caused awareness of this rare disease to spread more rapidly than an STD from Paris Hilton.

IBC3I just recently donated myself. Granted, I may be a little late to the party, but it really doesn’t matter because the fight against this terrible illness is ongoing. You don’t have to do the ice bucket challenge. Just donate whatever you can afford to because every little bit (even $5) helps. I was not actually challenged myself (which, sadly, means I have no friends), and I don’t know anyone who is affected by ALS, but once the hoopla wore off, I decided it was time for me to do my part regardless. I know I did my amazing mother proud because she always generously donated to charities she was passionate about and reached out to people in need.

If you’d like to do your part too, click this link.

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